What's common between Coca Cola, Nike, McKinsey, Narendra Modi, Angela Merkel and YOU? For argument sake lets not differentiate companies & individuals. Because, it's all about how powerful a Brand is irrespective of Brand being a product, company or person. Many people think that personal branding is just for celebrities & corporates yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others. As a brand, we can leverage the same strategies that make these celebrities or corporate brands appeal to others. We can build brand equity just like them. People want to do business with other people, not with companies. Putting a strong personal brand on the frontline of your sales process can dramatically improve conversion rates. Personal branding is becoming increasingly important because modern audiences tend to trust people more than corporations. Audiences are used to seeing advertisi